Furthering its leadership as one of the top small PR agencies in America, MSR Communications® (MSR), an independent firm specializing in communications management for technology, B2B, and consumer-lifestyle companies, announced it's caught the wave of the hottest fitness trend as agency of record for Golden Coast Productions, producers of the Surf Stronger™ workout series. Designed to improve strength and endurance, Surf Stronger's surf-specific workouts enable anyone to develop a surfer's physique and stay in shape without hitting the beach. "We're stoked to work with such a creative, results-driven team," said Scott Adams, Surf Stronger Co-Founder. "MSR's proven track record in the health and fitness industry and understanding of our business made them a natural choice to help take us to the next level."

MSR will implement an aggressive media relations campaign to generate awareness of the Surf Stronger workouts and fitness experts. The firm will also leverage the popularity of professional surfer and Surf Stronger supporter, Serena Brooke, to promote the workouts as effective fitness training for surfers and non-surfers alike. The Surf Stronger DVDs are available for download to iPods and mobile phones thus providing consumers with immediate access to the benefits of surf fitness exercises anywhere, any time. "'Surf's up!' at MSR. We're thrilled to welcome the Surf Stronger team to our growing roster of consumer lifestyle companies," said Mary Shank Rockman, principal and CEO of MSR Communications, LLC. "We're confident MSR's specialized, senior-level talent will help promote the benefits of surf-specific core training and make Surf Stronger a household name."

About MSR Communications
MSR Communications is an independent public relations firm offering a unique brand of creative intelligence to provide superior communications management services to emerging-growth technology, B2B, and consumer lifestyle companies. MSR combines strategic programming, exceptional client service, and influential relationships to drive extraordinary results that help clients build mind share with key constituents. Based in San Francisco, MSR has been recognized as one of the 2008 Top 5 Small PR Agencies in America. For more information, please visit www.msrcommunications.com or call (415) 989-9000.

Source:
www.freepressreleases.co.uk

Gold Coast, Australia - Surfing has new TV series with a difference - it's not on TV! The FreesurfTV DVD series is currently being exclusively released across Australia a full year before its scheduled distribution to the international market in December 2009.

FreesurfTV is suitable for viewing by all ages, and features the hottest surf action of the world's best, with in-depth interviews and professional tips for grommets through to advanced surfers. Produced & filmed by celebrated surf cinematographer Brook Silvester, who guarantees you the sickest action from land & sea, FreesurfTV brings the viewer a world of waves with an all-star cast. Each volume begins with the latest surf clips (Vol #1 features the best D-BAH in years!) and each and every segment aims to take the viewer behind the scenes to discover the colorful characters that make up this wonderful sport.

FreesurfTV retails for $9.99 and is out quarterly. Vol#1 is on sale now at all major news agents around Australia. Vol#2 is due to be released on September 3, 2008!

To purchase Vol #1 & 2 or to collect the series, email: wetflicks@froggy.com.au
For other inquiries, call: (+61) 0419269727 or visit www.freesurftv.com.

About FreesurfTV
FreesurfTV is filmed and co-produced by renowned Australian cinematographer Brook Silvester. Brook has been working inside the wonderful world of surfing for 20 years and has exclusive access to all facets of the surfing elite and their rapidly-evolving expensive and exclusive lifestyles. FreesurfTV is a collectible DVD series filmed in high definition, and is currently available exclusively in Australia via news agencies nationwide.

SAN CLEMENTE, CA - That stand-up paddleboarding has become the coast's fastest-growing ocean sport should come as no surprise. Combining surfer's balance skills and wave riding with canoe paddler's endurance and speed, SUP dates back to the surfing's Golden Age, when in the 1940s and '50s calling yourself a surfer meant mastering a broad variety of ocean skills.

Now come celebrate the modern West Coast waterman's lifestyle at the Rainbow Sandals Gerry Lopez Battle of the Paddle, a stand-up paddle festival/exposition with a series of races and demonstrations that offer ocean athletes of all ages and skill levels the chance to experience this exciting new sport.

Staged at Dana Point's historic Doheny State Beach on October 11, the Battle of the Paddle is more than an ordinary paddle race. For the sport's elite paddlers, it presents the first ever championship styled SUP race featuring an offshore course that tests not only endurance but also the open ocean and surfing skills of the world's best men and women stand-up paddle racers, not to mention a cash purse of over $25,000.

Invited competitors on stock (12'6") SUP boards will complete multiple laps on a circuit that will include beaching their equipment through the surf for a short run around a course flag on the sand. This exchange will challenge competitor's technical and athletic skills as well as create great spectator drama. There will also be an age-group race open to all SUP craft categories (12'6" stock, 14 ft. and unlimited) that will compete on the same circuit course without the exchange.

For the recreational paddler and newcomers to the sport, The Battle of the Paddle's exclusive festival/exposition is an extraordinary opportunity to paddle with legendary watermen like Gerry Lopez, Dave Kalama, Jamie Mitchell, Kyle Mochizuki, Colin McPhillips, Titus Kinimaka, and many more. You'll meet the world's best shapers, check out the latest board designs and paddle innovations, and naturally, there will be demo boards and paddles of all shapes and sizes available for those who want to perfect their stroke or even try SUP for the first time.

Everyone who enters The Battle of the Paddle will receive a free pair of Rainbow Sandals, event tee, and lunch. There will also be a special awards dinner and aloha concert featuring the music of legendary waterman Titus Kinimaka at the Surfing Heritage Foundation on Saturday evening, October 11. All event proceeds will go to the Surfing Heritage Foundation and the Doheny State Beach Interpretive Association.

Whether you're racing for the prize or just getting started, The Rainbow Sandals Gerry Lopez Battle of the Paddle is the perfect way to immerse yourself in the rich tradition of Southern California's original surf lifestyle, and the dynamic new surf/paddle discipline known as stand-up paddling.

More information can be found at: http://www.rainbowsandals.com/battleofthepaddle/.

Source:
supsurfmag.com

The first of its kind online vintage surfboard auction set new records and astonished collectors worldwide.

More than 570 registered bidders from around the globe made this the biggest Vintage Surf Auction ever.

With some of the most rare surfboards and surf collectibles to ever see an auction, little wonder that sales approached $600,000.

Besides the record number of bidders, records were also set in both wood and foam surfboards as well as other vintage surf collectibles. A mint wooden Tom Blake 'Hawaiian Surfboard' sold in excess of $32,000, while a 60s foam Greg Noll- Micky Dora 'Da Cat' shattered all previous sales with a final selling price of $19,000.

Auction promoter, Jim Winniman, believes that the record-breaking turnout and prices are attributed to the fact that "Bidders are able to 'attend' from their home, and because they save time as well as thousands of dollars on travel expense, they can justify spending more on their investments."

"I suspected there was a demand for an online Vintage Surf Auction but was floored at how big it turned out. I never expected to break records on the first go. Now, buyers are super eager for the next auction and sellers are already bringing us some phenomenal pieces for consignment."

Auction results can be viewed at: www.usvintagesurfauction.com.

Source:
supsurfmag.com